The marketing mixīecause marketing is the broader term, it may point to some of the most fundamental aspects of building and growing a business. One might even say that marketing is the broader term between the two, and advertising is a subset of marketing.Īfter all, advertising - as we’ll see later on - contains many different activities that ultimately support the core goal of marketing, that is, to make your business more visible and appealing to customers to grow your revenue.īut before you can consider doing anything on the advertising side, you’ll need to cover a lot of marketing activities, such as branding, market research, positioning, pricing, and the like. You may need to focus on doubling down on your customer satisfaction scores, keeping your customers loyal to your brand, and being able to provide effective after-sales nurturing and support. It may involve relationship marketing, for instance, where you have to nurture your working relationship with clients and customers. Because of this, marketing is a very involved process. In essence, marketing is the ongoing process of making sure your product or service is compelling to your potential market and buyers. The clearer everyone is on what exactly makes advertising and marketing different, the more accurate and effective your meetings can go.
Knowing the difference might not be the single most important thing you need to be aware of as a marketer, but this knowledge will come in handy when you’re speaking to your clients or cross-department managers who may assume these two separate terms mean the same thing.īy being able to clearly define what marketing is, and also in effect its difference with advertising, you can eventually make for more productive conversations around the topics. However, the truth is, these two concepts are quite different. Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa.
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